You’re Sitting On A Fortune…
In nearly every business I look at there is a ton of money waiting to be tapped into or going to waste that could immediately change the fortunes of the business and the business owner concerned. Let me explain…
The key to massive business growth and mining into the hidden profits laying dormant in your business is to use multiple marketing strategies in each of the Business Multipliers.
The 3 Business Multipliers are…
- Lead Generation
- Sales Conversion
- Customer Maximisation
Here are some examples of why most business owners are leaving money on the table by not maximising each of these Business Multipliers to their own advantage…
- Only having one or two routes to market such as word of mouth and telemarketing or direct mail
- Not using guarantees other than the boring old standard of “Satisfaction Guaranteed!”
- Not having a unique message that separates your business from the crowd. “We really care and we’re really good at what we do” is not a unique message.
- Not using social proof to say “hey we keep our promises and we deliver the goods.”
- Creating ads, sales letters and websites with no headlines
- Not having a core irresistible offer that makes people give you a try
- Not knowing the lifetime value of your customer or client so you can decide how much you can afford to spend to buy customers and clients
- Not using customer or client incentive reward schemes to get positive cash flow by getting new customers and clients on a pay for results basis
- Allowing your print advertising to be placed on left hand pages
- Not having any follow up systems to keep in touch and make offers to unconverted enquiries
- Not using simple up sell and cross sell techniques to maximise every customer and client transaction.
- Not articulating and educating your customers and clients on the benefits of your product and service and the effort that goes into the finished result they experience.
I could go on but the list is endless!
Here’s the thing…
Everything I’ve mentioned represents a huge opportunity if you’re one of the few that is prepared to take corrective action. Most of your competition are making the same mistakes and will keep making them until they go out of business.
