Your Winning Marketing Mix…
Building a winning Marketing Mix is one of the keys to creating a business that thrives – whether times are good or times are tough.
The trick is to have enough routes to market within your Marketing Mix that enable you and your business to create forward momentum. In other words if one is not working or starts to under perform the others keep things moving you towards your goal.
Having said this you don’t build a winning Marketing Mix overnight. It takes time and you need to constantly test to find what works and what doesn’t.
The best advice is to create a Marketing Plan (see upcoming Marketing Plan post) that is flexible and that allows you to add a new Marketing Device (route to market) such as Postcard Marketing or a Joint Venture at least once every 4 – 8 weeks.
The other key to building your Marketing Mix is not to leave out marketing tools and devices that you think don’t work or are too expensive.
Assumption is the mother of all evil when it comes to building a Marketing Mix that works.
Many assumptions about marketing and certain media such as Yellow Pages or Direct Mail are based on experiences where execution of the media device concerned were done at the wrong time, were not done consistently or were simply carried out in the wrong way.
By implementing low cost tests you can first disprove the ‘Doubting Thomas’ in the back of your mind that’s holding you back and secondly by starting small you won’t lose your shirt by trying new things. You have to go through this process if you want to build your business.
To help you decide what elements you need to add to your Marketing MixI’m currently allowing FREE access to my “Why Most Marketing Doesn’t Work And How You Can Fix It” Newsletter for all Small Business Owners and Entrepreneurs.
Get it here http://247businessgrowth.com/freemarketingtips.htm
Speak soon…
