The Secret Copywriting Formula That Gets A Reader Connected To Your Offer…
Have you ever wondered how copywriters come up with copy that just keeps you reading and wanting more? Well if you ever thought they were all just talented artists with a gift I would suggest that’s not actually the reason why they are so successful.
Instead they all use a formula that is as old as the hills and which continues to produce results.
So what’s this amazing formula you ask?
OK ready? Here it is…
Problem + Aggravate + Ideal Solution/Result = Massive Desire
So lets use an example to explain how this works.
Let’s say I run a debt management firm. If I was going to use this formula to create copy that pulled in a great response here’s what I’d do…
First I’d get into the shoes of someone that’s in debt and can’t afford to pay the bills never mind they credit cards.
Then I would list all the things that they are afraid of or that cause them pain when they think about what not paying their debts is going to do to their life. This is the ‘PROBLEM’.
Then I would write out what how these things might be ruining a person’s life. This is the ‘aggravate’ section of my copy.
Lastly I would list out all of the ideal solutions to each of these. This obviously is the ‘SOLUTION’ part of the formula.
Then and only then would I begin to write my copy.
What this formula does is connect the reader with you so that they begin to think “this company really gets me. It’s as if they’ve been eavesdropping on what I’ve been thinking for the last 6 months!”
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Speak soon…
