Viral Marketing – What Is It?

Viral Marketing is a relatively new marketing tool but it is one of the most potent and low cost marketing methods I’ve used. The reason it’s new is because the carrier of the virus is the internet.

One of the best examples of viral marketing was the success of Hotmail. Why do you think Microsoft bought it. Quite simply they were one of the first to give away FREE email accounts to people. And with every email that was sent there was a link to go and get your own free account.

But what does it take to create a viral marketing campaign?

Viral Marketing Ingredient No.1

Well firstly whatever you’re want to ‘take viral’ needs to be able to create a buzz in the particular niche your attacking. Now creating buzz is a skill in itself and to do this you need to understand ‘launch tactics’. These launch tactics need to create an upswell of interest around the topic you’re promoting. In essence a ‘luanch’ is like a sales letter turned on its side and played out over a number of days with key elements such as great offer, loads of proof and a real strong call to action at the end of it.   I will cover this in another post.

Viral Marketing Ingredient No.2

The next thing your topic needs, to achieve viral marketing success, is it has to hold real value to the recipient. This value can be in the form of humour, practical use or any form of value you care to mention. But the value must be worth sharing.

Viral Marketing Ingredient No.3

Lastly the final thing that is needed is it must be easy to share with others. It must have a self advertising feature like our friends at Hotmail had. There can be no hurdles to jump over or hoops to jump through if you want to create a viral marketing effect. This one thing is probably the biggest factor in the success in a viral marketing campaign.

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Speak soon…