Marketing Techniques That Work…

One of the biggest challenges facing the small business owner and entrepreneur of today is knowing which marketing techniques and strategies work best in their business. Through constant testing you can not only find out which marketing techniques work best but you can also fine tune each marketing technique so you get the maximum return from it.

Here are just some of the marketing techniques and strategies that you can use to get instant gains in the response and increased return on investment from your sales and marketing spend…

* Target Market Selection
* Unique Message Creation
* Multiple Media (Routes To Market) To Carry The Message
* Irresistible Offers
* Multi-Tiered Guarantees
* Free Special Reports
* Bundle Deals
* Advanced Payment Programming
* Calls To Action
* Limited Availability
* Benefit Pile Up
* Free Bonuses
* Four Day Sale
* Articulating and Education Of Service or Product Value
* Fixed Price Packaging Of Services
* Explaining The Reason ‘Why?’ You Are Making An Offer or Price Reduction
* Using Social Proof Within All Your Marketing Media
* Headlines
* Using Photos Of Customers And Clients
* Telling Stories About Your Business And Its Products And Services
* Up Sell and Cross Sell Programming
* Always Sending A Sales Letter With A Brochure
* Qualification of All Enquiries
* Customer and Client Penetration Systems i.e. what have they not bought yet
* Customer and Client Incentive Reward Schemes
* Competitions
* Before and After comparisons
* Lifetime Value Calculation (to allow you to decide how much you can afford to spend to buy a customer or client)
* Developing A Conscious Sales Cycle
* Using Small Product Or Service Transactions To Build Trust
* Having A Systematic Follow Up System For All Enquiries
* Making It Easy For Customers And Clients To Buy
* Prospect and Customer and Client Data Capture
* Customer and Client Database Segmentation To Allow Targeted Marketing And Offers

In upcoming posts I’ll cover all of these with examples of how I’ve used them and how you can too to create more leads, more sales and more profit from existing customers.

Speak soon…