Principles Of Marketing That Have Stood The Test Of Time…

The following Principles of Marketing have guided me and some of the most successful business people of all time and are still as relevant today as they were 100 years ago. These same Principles Of Marketing have created increases of over 4000% in some cases…

Principles Of Marketing No.1 – Researching your competition, customers or clients and your staff is the easy way to find the gap in the market

Principles Of Marketing No.2 - The customer is always right – so get to know your customer or client

Principles Of Marketing No.3 – Asking your customer or client what they want to buy is the easiest and low risk way to build your business

Principles Of Marketing No.4 - Give your customer or client what they want in a way that’s most convenient to them – not what you want to give them in a way that’s most convenient to you!

Principles Of Marketing No.5 – Creating marketing material to please everybody is antiseptic, anonymous and doesn’t please anybody – instead write personally for the 2 in 100 that desperately want your product or service today

Principles Of Marketing No.6 – Your Target Market is the beginning and most important part of any marketing campaign or plan

Principles Of Marketing No.7 – Your Unique Marketing Message has to separate you in the mind of the prospect and customer or client in a split second

Principles Of Marketing No.8 - Knowing your Lifetime Customer Value is critical if you are to use Irresistible Offers to buy new customers and clients

Principles Of Marketing No.9 - Using multiple marketing media and strategies across all 3 Business Multipliers (see upcoming Hidden Profits post) is essential if you want to attain substantial business growth

Principles Of Marketing No.10 – Educating customers and clients is essential if you want to maximise your sales and profits

Principles Of Marketing No.11 – Brand advertising and graphic design doesn’t sell – headlines, sales copy, guarantees, social proof, offers and calls to action do

Principles Of Marketing No.12 – Brochures sent in the mail don’t sell without a sales letter

Principles Of Marketing No.13 - Failing to follow up continually costs businesses Billions every year

Principles Of Marketing No.14 – Testing every aspect of marketing is critical for ongoing profit

None of the above is complicated and much of it costs you nothing.

All you have to do is go and do it!

Here’s a BIG tip… Just action one of the above Principles of Marketing consistently for 2 weeks in your business and I guarantee you you’ll notice the difference.

Speak soon…

Marketing Techniques That Work…

One of the biggest challenges facing the small business owner and entrepreneur of today is knowing which marketing techniques and strategies work best in their business. Through constant testing you can not only find out which marketing techniques work best but you can also fine tune each marketing technique so you get the maximum return from it.

Here are just some of the marketing techniques and strategies that you can use to get instant gains in the response and increased return on investment from your sales and marketing spend…

* Target Market Selection
* Unique Message Creation
* Multiple Media (Routes To Market) To Carry The Message
* Irresistible Offers
* Multi-Tiered Guarantees
* Free Special Reports
* Bundle Deals
* Advanced Payment Programming
* Calls To Action
* Limited Availability
* Benefit Pile Up
* Free Bonuses
* Four Day Sale
* Articulating and Education Of Service or Product Value
* Fixed Price Packaging Of Services
* Explaining The Reason ‘Why?’ You Are Making An Offer or Price Reduction
* Using Social Proof Within All Your Marketing Media
* Headlines
* Using Photos Of Customers And Clients
* Telling Stories About Your Business And Its Products And Services
* Up Sell and Cross Sell Programming
* Always Sending A Sales Letter With A Brochure
* Qualification of All Enquiries
* Customer and Client Penetration Systems i.e. what have they not bought yet
* Customer and Client Incentive Reward Schemes
* Competitions
* Before and After comparisons
* Lifetime Value Calculation (to allow you to decide how much you can afford to spend to buy a customer or client)
* Developing A Conscious Sales Cycle
* Using Small Product Or Service Transactions To Build Trust
* Having A Systematic Follow Up System For All Enquiries
* Making It Easy For Customers And Clients To Buy
* Prospect and Customer and Client Data Capture
* Customer and Client Database Segmentation To Allow Targeted Marketing And Offers

In upcoming posts I’ll cover all of these with examples of how I’ve used them and how you can too to create more leads, more sales and more profit from existing customers.

Speak soon…